United by Experience

Identity brought a new dimension to the show in our second year of delivering London’s New Year’s Eve event.

Samsung approached Smyle to create a memorable product launch for its next-generation NEO QLED TVs. Smyle seamlessly integrated existing content into an entertaining new launch film that would surpass Samsung’s 2023 viewership and drive leads to Samsung.com.

This historic event, the first Coronation Service in almost 70 years, was watched by hundreds of thousands of live spectators and an estimated 400 million viewers around the world.

Siemens showcased multiple activations at the world-renowned Goodwood Festival of Speed. Held over three days, the event draws an audience of 200,000 people.

The prestigious State of the Planet Address 2023, a flagship initiative of WWF, highlights urgent environmental issues and calls for global action against climate change.

In an event almost bigger than the holiday itself, Spotify Wrapped has become an annual cultural highlight for millions. In 2023, the streaming giant wanted to take over the internet for 48 hours by hosting the UK’s first-ever Spotify Wrapped Live – a live concert streamed on TikTok.

In a first for Netflix in Europe, Identity transformed the phenomenally successful franchise Army of the Dead into a truly immersive brand experience.

Bringing 300 leaders from across the business together to launch the 2024 business priorities and embed them via a series of unique content sessions.

A delegate experience rooted in innovation and that positioned their brand as the powerhouse behind business in the emirate.

This product video encourages non-profit organisations (NPOs) to use the Meta Quest Pro in their education and fundraising.