News
The latest news from our agency collective.
We’re Growing…Welcome to the Family, the Smyle Group!
Purposeful creativity: Elevating corporate events with strategic innovation
Creatively advancing sustainability in large-scale events
Global event technology – what’s happening around the world?
Ahead of the curve: exploring the future of sustainable brand experiences
Navigating Davos: elevating your brand on the global economic stage
Look outside the (Palais) box to bring your brand to Cannes
Gamescom – expanding gaming culture beyond traditional gamers and brands
Moving on up with This Way Up
Today marks a thrilling new chapter in The Human Network journey, and we’re beyond excited to share some fantastic news with all of you. We’ve officially welcomed the incredible team across the Smyle Group of companies into our family, expanding our horizons. This isn’t just an acquisition; it’s an amalgamation of passion, creativity, and a shared vision to redefine what’s possible in the global events space.
Why the Smyle Group?
For those who might not be familiar, the Smyle Group is a titan in the event industry, known for its innovative approach and creative excellence. Their reputation for delivering extraordinary experiences is just one of the many reasons we were so keen to bring them into the network. With Smyle’s expertise now part of our arsenal, together with Identity Sports, NJ Live, Powered By Humans, Dreamlike State, and The Sports Presentation Co., we’re set to craft even more spectacular and memorable events.
What this means for you
With over 50 years of combined industry experience, our expanded team is now an unmatched force in the realm of event conception, planning, production, and execution. Our goal? To push the boundaries of innovation and set new benchmarks for excellence. Whether it’s corporate or government events, from COP28 UAE to the grand Coronation of King Charles III and Queen Camilla, we are bringing the magic like never before.
A word from our leaders
Michael Gietzen, CEO of The Human Network and Identity, couldn’t be more enthusiastic: “The expansion of The Human Network marks a significant milestone in our quest to create a future where event experiences are elevated to incredible new heights. We share a connected passion to drive human experience through everything we do. By uniting our strengths, we have created a formidable force that will enable us to deliver unparalleled service, creativity, and value to our clients.”
Dominic Thomas-Smith, Managing Director of the Smyle Group, echoes this sentiment: “Joining forces with The Human Network opens up a new realm of possibilities. With our expanded footprint and combined resources, fueled by our passion for human-centric solutions, we’re poised to revolutionise the events industry.”
Looking ahead
As we embark on this exciting new journey as part of The Human Network, our focus remains steadfast on pushing the limits of creativity to deliver truly extraordinary event experiences on a global scale. We’re committed to not only maintaining but enhancing the strong relationships we have with our clients across the group of companies and creating sustainable, innovative experiences that leave a lasting impact.
We are thrilled to have the Smyle Group on board and can’t wait to see what we can achieve together. Here’s to new beginnings and unforgettable experiences!
Stay tuned for more updates…